The Checkin - Zenoti Blog

Happy Wednesday! As we step into 2026 and teams move from reflection to execution, now is the ideal time to sharpen your messaging and align on priorities for the months ahead. This edition brings together practical insights and fresh ideas to help you build momentum early in the year and turn planning into real results.

Industry Insights

Why wellness brands are losing “loyal” clients — and how to win them back in 2026

In 2025, 48% of wellness brands lost loyal clients. If that number feels uncomfortably close to home, you’re not alone. The good news? With the right data and strategies, you can rebuild trust, deepen loyalty, and keep your clients coming back in 2026.

Unpack 2026 loyalty strategies

The Pulse Point

If increasing revenue through retail sales is a goal this year, it may be time to refresh your team’s upselling skills. After all,78% of salon and spa clients say they purchase a recommended product, at least sometimes.

Test Your Knowledge

Personalization is a proven revenue driver for beauty and wellness businesses, especially when connecting with Gen Z. Clients increasingly value (and expect) tailored experiences — and many are willing to pay a premium for them.
Quiz: What percentage of Gen Z clients say they would pay more for personalized service?
A) 58%
B) 62%
C) 74%
D) 81%
Think you know the answer? Scroll down to find out!

Growth Tip of the Week

New year, new you? As the pace naturally slows after the holidays, now is the perfect time to refresh your business for 2026. From social media bios to directory listings, ensure your online presence is up-to-date and truly showcases everything your business has to offer. Even one small update per week can put you in a strong position to capture more appointments in the busy spring season.

Beauty and Wellness

The Q1 2026 Beauty and Wellness Marketing Calendar

Start the year strong with a marketing calendar tailored to your business. The Q1 Beauty and Wellness Marketing Calendar can help fill your books and take the pressure off campaign planning, so you can focus on serving your clients while building real momentum for the year ahead.

Get the scoop

Salons

The ultimate January marketing guide for salons

Start the year strong with thoughtful January marketing ideas that support your salon’s goals and set the tone for the months ahead.
Improve salon marketing

Medspas

How to leverage medspa gift card sales as a high-ROI marketing channel

Learn how to turn medspa gift card users into loyal, long-term clients to drive stronger retention and year-round revenue.
Leverage medspa gift cards

Spas

How to convert spa gift card users into members

As holiday gift cards bring new guests through your doors, learn how to convert them into long-term members with strategic follow-ups and frictionless booking.
Boost spa memberships

Fitness

January marketing ideas for gyms

Turn New Year’s resolutions into measurable results with January gym marketing campaigns that motivate renewal, consistency, and real transformation.
Gym marketing ideas

Marketing Corner

Seasonal ideas for your business

January 17 is National Use Your Gift Card Day — an ideal moment to drive appointments and inspire new clients to book. Launch campaigns with a special add-on or incentive for new gift card users, or simply remind them to book an appointment rather than letting their gift go to waste.
Want more timely tips, ideas, and inspiration?
View the Q1 2026 marketing calendar

Test Your Knowledge: Answer Reveal:

D) 81% of Gen Z clients say they would pay more for personalized services. As you plan changes for the new year, now may be the time to launch a fresh personalization strategy.

Source: Wellness Loyalty Gap Survey, Zenoti, 2025

Thanks for reading

That's all for today, but we will check back with more updates and growth insights in just two weeks!

The Check-In Newsletter - Jan 7, 2026: Must-know marketing tips for 2026