Holiday medspa marketing: Simple strategies you can set up in a single weekend 

The holiday season is the busiest (and most profitable) time of year for medspas, and clients are already leaning into gifting and self-care. They’re looking for ways to feel their best during a crowded stretch of celebrations, which means demand naturally rises this time of year.

The challenge is that your team feels the pressure too. Higher foot traffic, packed schedules, and limited marketing bandwidth make it hard to plan anything beyond the day-to-day. That's why holiday campaigns need to be quick to set up and easy to run if they’re going to fit into the chaos.

BNPL (Buy Now, Pay Later) trends only add to the opportunity. Usage jumps between Black Friday and Christmas, and PayPal found that half of shoppers plan to use it for holiday spending. In fact, in November alone, BNPL purchases hit $8.3 billion (a 9% year-over-year increase).

All of this creates a window that rewards teams who stay organized. A few targeted campaigns that are scheduled in advance can help you meet demand without stretching your staff even further.

That's where the right medspa CRM and simple automation tools can handle repetitive work, keeping offers consistent and making it easier for clients to book or buy the moment they’re ready.

Why holiday buyers respond so strongly to beauty BNPL + automation

As noted, BNPL usage spikes between November and December, and beauty and wellness consistently rank among the highest categories for this type of spending.

When clients see flexible payment options (such as Klarna, AfterPay, Affirm, or Sunbit), they’re more open to booking higher-ticket treatments like injectables, fillers, and resurfacing services. Reducing the upfront cost barrier often results in stronger uptake of treatment series and more membership sign-ups.

An advanced payment system makes it straightforward to offer these BNPL choices without adding complexity to your checkout process.

"BNPL should be easy to set up and even easier to use," explains Shavini Salhotra, a Fintech product marketing leader at Zenoti. "With Zenoti Payments, businesses can enable BNPL in under 24 hours. Once it's live, BNPL automatically appears across webstore, app, and POS, making payment flexibility a built-in part of the guest experience."

That kind of seamlessness is what drives adoption, especially during the holidays, when teams are stretched and clients want flexibility.

“BNPL is an easy win for the holidays, helping boost sales while giving clients a more flexible way to book the treatments they love.”

— Shavini Salhotra, Senior Product Marketing Manager - Fintech, Zenoti

As holiday demand builds, this is the moment to prepare your campaigns. So, with that said, below are a few marketing automation projects you can set up quickly and keep running through the season:

Project #1: Build holiday CRM segments that sell

Take a look at our list of email marketing segments you can create to help enable holiday sales:

1. Injectables repeater

A 2024 report in MedEsthetics Magazine found that injectables such as Botox see their highest appointment share between October and December. This seasonal spike makes it a strong time to reach out to existing clients with simple, pre-scheduled automations.

Bi-monthly emails or SMS messages that highlight BNPL options, limited-time holiday promotions, or injectable incentives can encourage clients to book early. You might feature a flat percentage discount (20–25%), a per-unit price range ($9–$11), or a pre-booked package offer like “Buy 3, get 1 free” for clients planning multiple sessions.

2. Skincare and facial clients

Skincare and facial rejuvenation treatments are ideal when offering package bundles such as “Buy 3, get 1 free” or 20-30% off when pre-buying multiple sessions.

Segment clients by the date of their last visit and their preferred treatment type. You can also try to tempt them with other skincare and facial treatments that complement the ones they already have. For example, offering facials and IV therapy in discounted bundles such as “Buy 1, get 1 half-price”.

3. High-intent gift card buyers

Gather data on each client’s holiday purchases last year. This way, you can send out personalized marketing automations that speak to each client. For example, an automated “gift early, save more” campaign incentivizes clients to buy gift cards, where you could offer “buy a $100 gift card and get an extra $30 added on top for free” for a time-limited period during the holidays.

4. Dormant client reactivation segment

Send out “we miss you” or “we haven’t seen you in a while” emails and SMS to clients who haven’t visited you in six to 12 months. You can entice them with personalized incentives, offering discounted treatments based on their last appointments, such as a percentage off on their next treatment. This can also include a BNPL option if you’re looking to win them back with higher-spend treatment packages.

5. Membership prospects

Remember, 72% of medspa regulars already belong to a membership or loyalty program, which means the remaining clients represent a strong conversion opportunity. The Zenoti 2025 Beauty and Wellness Benchmark Report also found that businesses prioritizing membership sales saw 5% revenue growth, giving you a clear reason to focus on this group.

One high-potential segment includes clients who have purchased at least three services but haven’t enrolled in a membership. For these customers, a soft, benefit-led campaign can introduce the idea and position membership as a smarter way to manage their treatment plans. Holiday-specific incentives, such as prepaid bundles for injectables, skincare, facials, or body treatments, often work well. Automated reminders can reinforce these offers by highlighting availability and creating a natural deadline for clients to act.

Medspa email and text message marketing templates

With built-in messaging, a platform like Zenoti offers sample templates you can plug directly into your holiday campaigns, making it easier to build seasonal emails or SMS messages without starting from scratch. Each template can be tailored with your own branding, tone, and offer details. Here are a few examples you can personalize:

Why automated timing matters

It’s important to get the timing right with your automations, because different clients shop in different patterns during the holiday rush. Some leave their purchases until the last minute and browse on Fridays or Saturdays when they’re short on time but still hoping to find a good deal. In this instance, targeted weekend reminders can help you capture this group while they’re actively looking.

Another valuable segment includes clients who do most of their shopping late in the evening. They often look for convenience and 24/7 booking options, making them ideal recipients for repeat rewards or overnight promotions. Tailoring your automations to these behaviors helps your campaigns feel relevant rather than generic, and increases the chances that clients will act when the message lands.

"The holiday season is the one time of year when demand, emotion, and urgency all peak at once," explains medspa growth expert Smita Srivatrava. "Clients are already in a ‘treat myself and gift others’ mindset, appointment books are full, and every visit is a chance to secure the next booking, sell a series, or earn a 5-star review."

“Medspas that walk into this period with clear segments, scheduled campaigns, and tight rebooking flows don’t just fill December — they set up their Q1 revenue, too.”

— Smita Srivastava, Senior Manager - Product Marketing, Zenoti

Project #2: On-screen prompts that increase conversion instantly

Create on-screen upsells and nudges at checkout and during different stages of your clients’ online booking experience. Here are some examples:

1. BNPL banners on high-ticket treatments

Highlight BNPL availability on treatment pages where clients are most likely to hesitate over price. When flexible payment options are visible early in the booking process, clients are more inclined to commit to higher-value services such as:

• Filler bundles
• Laser resurfacing
• Skincare series
• Membership enrolment

These banners reassure clients that they can spread out payments, which reduces upfront friction and improves conversion.

2. Gift card “nudges”

Gift cards surge during the holidays, and on-screen prompts can boost sales without disrupting the booking flow.

• Add a gift card option at checkout to encourage quick, last-minute gifting.
• Offer limited-edition holiday designs to make cards feel more personal and seasonal.
• Enable BNPL for higher-value cards ($250–$500) so clients can comfortably choose larger price points.

3. Pre-care and post-care automation

Create automations that prompt clients with pre- and post-care guidance to keep them engaged throughout their treatment journey. These messages also help reduce routine questions at the front desk during the busiest weeks.

Pro tips: How to make BNPL work without cutting into margins

BNPL can boost medspa revenue, and medspas using Zenoti see encouraging results. As many as 70% of patients spend more on treatments, average ticket values rise by 30%, and consultation conversions increase by 25%.

To make the most of this momentum, keep these BNPL practices in mind:

• Reserve BNPL for high-value services: For example, series packages and memberships.
• Avoid over-discounting: Pair BNPL with small, time-limited holiday promotions rather than site-wide offers.
• Give staff a quick refresher on key BNPL details such as interest rates, eligibility, and processing.
• Surface BNPL early in the booking journey, not only at checkout.

A simple weekend checklist

If you want to set everything up quickly without overwhelming your team, you can break the work into two focused sessions. This weekend-friendly checklist helps you organize the essentials into segments, promotions, prompts, and staff readiness, so your holiday campaigns run smoothly.

Saturday:

• Build CRM segments
• Set up BNPL banners
• Create holiday gift card promotions

Sunday:

• Turn on SMS + email flows
• Set up booking prompts
• Train staff on BNPL questions
• Test the flows and checkout experience

Your holiday medspa marketing is ready — let automations do the heavy lifting

You don’t need a medspa marketing agency for effective holiday medspa marketing. The aim is to move away from month-long holiday campaigns. Instead, you can spend a short weekend setting up automations to generate season-long revenue.

Combine your CRM, automations, and payment platforms for effortless holiday campaign execution. Take action now, before the holiday surge hits hard. That way, you’ll be good and ready — and even have time to have some holiday celebrations yourself. See how the right technology can support your team.