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MedspaBusiness Management

The 2026 Beauty and  Wellness Benchmark Report: Medspa edition

The 2026 Beauty and Wellness Benchmark Report: Medspa edition

Data, trends, and strategies for the year ahead Here are the medspa highlights from the 2026 Beauty and Wellness Benchmark Report, which covers six verticals across the Zenoti platform:

Cheryl ColeCheryl Cole

Two medspa staff members in black scrubs reviewing client booking data on a laptop and tablet at the front desk

Medspa trends 2026: 6 data-backed strategies driving revenue growth

Medspa same-store revenue grew just 2% in 2025, but some practices significantly outperformed. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole

Interior of a spa

Best spa cities in the UK and Europe: 2025 rankings and what they mean for spa owners

From Roman thermal waters to European luxury capitals, our study ranks the world's best spa cities, and reveals what the results mean for spa businesses across the UK and Europe.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

The complete playbook for BNPL in salons, spas, and medspas

The complete playbook for BNPL in salons, spas, and medspas

Curious how salons use Buy Now, Pay Later to boost sales? Discover how flexible payment options for salons, spas, and medspas work, and if they’re worth it.

Grace TrumpfellerGrace Trumpfeller

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete

You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

Cheryl ColeCheryl Cole

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)

Spot hidden signs your medspa has outgrown its software and see what modern, AI-ready systems offer for better workflows, compliance, and predictable growth.

Melanie FourieMelanie Fourie

The conversation after the conversation: What call transcripts reveal about your salon or medspa

The conversation after the conversation: What call transcripts reveal about your salon or medspa

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl ColeCheryl Cole

Salon Call Conversion Rate: What It Is, How to Track It, and What Good Looks Like

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl ColeCheryl Cole

Are you HIPAA compliant? A medspa owner’s guide to patient data security

Are you HIPAA compliant? A medspa owner’s guide to patient data security

What HIPAA compliance means for medspas in 2026 from PHI to photo storage, telehealth, and software safeguards. A practical guide for aesthetic practice owners.

Danielle PietersenDanielle Pietersen

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