51 results

Data, trends, and strategies for the year ahead Here are the medspa highlights from the 2026 Beauty and Wellness Benchmark Report, which covers six verticals across the Zenoti platform:

Cheryl Cole

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl Cole

Make April your most intentional month yet with medspa marketing ideas that connect with clients on a deeper level, fill your treatment rooms, and carry your momentum from Q1 into a powerful spring.

Cheryl Cole

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl Cole

You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

Cheryl Cole

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl Cole

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl Cole

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl Cole

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl Cole

Step into spring with March medspa marketing ideas that elevate your client experience, fill your treatment rooms, and close Q1 at the top of your game.

Cheryl Cole