56 results

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl Cole

Data, trends, and strategies for the year ahead Here are the spa highlights from the 2026 Beauty and Wellness Benchmark Report, which covers six verticals across the Zenoti platform: salons, barbershops, nail studios, waxing centers, spas, and medical spas.

Cheryl Cole

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl Cole

You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

Cheryl Cole

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl Cole

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl Cole

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl Cole

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl Cole

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl Cole

Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Michelle Dakota Beck