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SpaStreamlining Operations

Spa owner and staff at the front desk

Spa trends 2026: 6 data-backed trends driving revenue growth in 2026

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl ColeCheryl Cole

The 2026 Beauty and Wellness Benchmark Report: Spa edition

The 2026 Beauty and Wellness Benchmark Report: Spa edition

Data, trends, and strategies for the year ahead Here are the spa highlights from the 2026 Beauty and Wellness Benchmark Report, which covers six verticals across the Zenoti platform: salons, barbershops, nail studios, waxing centers, spas, and medical spas.

Cheryl ColeCheryl Cole

The complete playbook for BNPL in salons, spas, and medspas

The complete playbook for BNPL in salons, spas, and medspas

Curious how salons use Buy Now, Pay Later to boost sales? Discover how flexible payment options for salons, spas, and medspas work, and if they’re worth it.

Grace TrumpfellerGrace Trumpfeller

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete

You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

Cheryl ColeCheryl Cole

The conversation after the conversation: What call transcripts reveal about your salon or medspa

The conversation after the conversation: What call transcripts reveal about your salon or medspa

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl ColeCheryl Cole

Salon Call Conversion Rate: What It Is, How to Track It, and What Good Looks Like

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl ColeCheryl Cole

Benchmark Report 2024

Beauty & Wellness Industry Statistics 2024: Benchmarks from North America Businesses (2023 Data)

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl ColeCheryl Cole

Benchmark Report

Beauty & Wellness Industry Statistics 2025: Benchmarks from N. America Businesses

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl ColeCheryl Cole

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 

Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Michelle Dakota BeckMichelle Dakota Beck

From missed calls to more clients: The ROI of AI receptionists for wellness brands

From missed calls to more clients: The ROI of AI receptionists for wellness brands

Wondering if an AI receptionist is worth it for your brand? Discover how AI receptionists can help reduce missed calls, book more clients, and boost ROI with smarter scheduling and service.

Michelle Dakota BeckMichelle Dakota Beck

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