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The 2026 Beauty and Wellness Benchmark Report: Spa edition
Data, trends, and strategies for the year ahead Here are the spa highlights from the 2026 Beauty and Wellness Benchmark Report, which covers six verticals across the Zenoti platform: salons, barbershops, nail studios, waxing centers, spas, and medical spas.

Best spa cities in the UK and Europe: 2025 rankings and what they mean for spa owners
From Roman thermal waters to European luxury capitals, our study ranks the world's best spa cities, and reveals what the results mean for spa businesses across the UK and Europe.

Best spa software in 2026: 7 platforms reviewed and ranked
The 7 best spa software platforms of 2026. Compare features, pricing, and booking tools — Zenoti leads for multi-location day spas and resort spas.

The revenue decision that happens before the appointment book
The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

The complete playbook for BNPL in salons, spas, and medspas
Curious how salons use Buy Now, Pay Later to boost sales? Discover how flexible payment options for salons, spas, and medspas work, and if they’re worth it.

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete
You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

The conversation after the conversation: What call transcripts reveal about your salon or medspa
57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business
We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Beauty & Wellness Industry Statistics 2024: Benchmarks from North America Businesses (2023 Data)
This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together
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