Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
Q4 beauty and wellness marketing calendar: Key dates you can’t miss
Use our Q4 spa, medspa, and salon marketing calendar, packed with campaign ideas, Zenoti insights and tips, to end 2024 with your most profitable quarter yet.
130 creative spa names plus top naming tips for your brand
Need inspiration for nailing your spa brand name? Find 130 spa name ideas for every style, plus expert tips for finding your perfect moniker.
Spa and salon franchise vs. independent: Which model is right for you?
Explore the pros and cons of franchise vs. independent spa or salon ownership. Learn why franchise salons succeed and discover the key factors for success.
The ultimate guide to starting a mobile beauty salon
Explore the rise of mobile beauty salons and learn how this trend is creating new opportunities for growth and innovation while delighting busy customers.
Salon success series: Mastering your salon price list for maximum profitability
Salon pricing can make or break your business. Explore the essential steps to setting your salon prices strategically for profit and client satisfaction.
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Revolutionizing employee management in the beauty and wellness industry
Learn how employee management software can streamline scheduling, payroll, performance tracking, and communication for beauty and wellness businesses.
How to increase your medspa profit margin: Essential tips for boosting your medspa business
Discover smart strategies, key factors, and top tips to increase your medical spa profit margin.
Relaxation to revenue: The ultimate guide to spa profitability
Learn about the lucrative potential of the spa industry with insights, market statistics, and proven strategies to increase your spa profits.
Your complete guide to spa management success
Everything you need to know about running a successful spa. From bookings to employee management, to choosing the perfect software.
Is a spa business profitable? Key factors for success
Discover market research tips, business planning steps, marketing strategies, and customer service excellence for long-term spa business profitability.
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