Recent in Referrals

Survey reveals the 8 top client retention strategies for wellness brands in 2025
4 min read

Survey reveals the 8 top client retention strategies for wellness brands in 2025

New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.

Cheryl ColeCheryl Cole

The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas
17 min read

The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas

Want to boost client loyalty in salons and spas? Discover the power of psychology to create emotional connections grounded in trust and personalized care.

Grace TrumpfellerGrace Trumpfeller

The ROI of client appreciation for beauty and wellness brands: Why celebrating loyalty builds revenue
9 min read

The ROI of client appreciation for beauty and wellness brands: Why celebrating loyalty builds revenue

Discover how client appreciation can drive revenue growth for salons, spas and wellness brands and learn strategies to foster stronger long-term relationships.

Rosie GreavesRosie Greaves

From free trials to full membership: Using software to convert more gym leads
8 min read

From free trials to full membership: Using software to convert more gym leads

Discover gym lead conversion strategies that turn free trial membership gym programs into loyal members with automated software, personalized offers, and goal tracking.

Michelle Dakota BeckMichelle Dakota Beck

Delight and multiply: 7 ways to turn customer satisfaction into growth – from the experts
9 min read

Delight and multiply: 7 ways to turn customer satisfaction into growth – from the experts

Wellness leaders from Skin Clique and The DRIPBaR share the innovative strategies they’ve used to build loyalty and drive success.\n\n

Cheryl ColeCheryl Cole

Nail salon gift card strategies that drive year-round sales
9 min read

Nail salon gift card strategies that drive year-round sales

Sell gift cards for your beauty business year-round by making them part of your everyday marketing and guest experience. Here's how.

Rosie GreavesRosie Greaves

5 ways medspas can use before-and-after galleries to build trust 
9 min read

5 ways medspas can use before-and-after galleries to build trust 

Attract more patients and build trust using HIPAA-compliant before-and-after photos. Showcase real results, protect privacy and reinforce credibility.

Melanie FourieMelanie Fourie

Nail the experience, win the loyalty: Nail salon retention tactics that work 
8 min read

Nail the experience, win the loyalty: Nail salon retention tactics that work 

Learn how these nail salon loyalty strategies can turn your first-time clients into loyal regulars through personal touches and smart follow-ups.

Rosie GreavesRosie Greaves

5 profit-boosting fitness business metrics you’re not tracking (but should be) 
8 min read

5 profit-boosting fitness business metrics you’re not tracking (but should be) 

Discover five advanced gym KPIs that go beyond attendance and revenue to improve your gym performance tracking and uncover what’s really driving growth.

Rosie GreavesRosie Greaves

How to build a gym ambassador program that actually drives growth
8 min read

How to build a gym ambassador program that actually drives growth

Turn your online presence into a member acquisition machine with a gym ambassador program. Boost conversions, strengthen loyalty, and grow your brand authentically.

Melanie FourieMelanie Fourie