Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
How to choose a HIPAA-compliant medical spa software
Seeking HIPAA-compliant software for your medical spa? Get a compliance checklist and see which features help you improve the experience for clients and staff.
A guide to selecting the best POS system for salon and spa businesses in 2025
What is the best POS system for spa and salon brands looking to thrive in 2025? Explore the key features to look for when deciding what’s right for you.
The 4 key spa trends driving revenue growth
What strategies should spa owners be paying attention to? Dive into key trends and insights from the 2024 Beauty and Wellness Benchmark Report – Spa Edition.
The 2025 guide to creating your medical spa business plan
Learn how to create a comprehensive medical spa business plan with our step-by-step guide. Discover key elements, industry insights, financial projections, and strategies for success.
A guide to salon client retention: 8 essential strategies
What does it take to keep salon guests satisfied and coming back? Read our guide for ways to boost loyalty, increase revenue, and run a thriving salon business.
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6 effective client retention strategies for medical spas in 2025
Client retention for med spa owners can be challenging. Master client retention strategies to keep them coming back and boost your revenue.
20 effective nail promotion ideas to help your nail salon stand out from competitors
Discover creative nail salon advertising ideas to market your brand, boost revenue and attract new clients.
Maximizing medical spa revenue: A path to profitability
Looking to venture into the medical spa industry? Discover if med spas are profitable, explore profit margins, and get tips to boost profitability.
Medspa open house ideas: Strategies to attract and retain clients
Bookings need a boost at your medspa? Use these medical spa open house ideas and tips to attract new clients, create a buzz, and drive more revenue.
Mastering massage advertising: 15 examples and tips to elevate your massage ads
Discover effective massage advertising strategies and take inspiration from the best massage ad examples to attract more clients.
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