The Check in

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Emily Holzer, Content Specialist

Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources to help lift beauty and wellness professionals higher. Outside of the office, you can find her on a longboard or behind a chess board. Fun fact: Emily has donated Fun fact: Emily has donated 9 ponytails (so far) across 5 hair loss charities in the U.S.

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Latest from Emily Holzer

Barbershop owner reading The Check-In newsletter
Barbershop owner reading The Check-In newsletter
The Check-In Newsletter – Sept 3, 2025: Making the most of fall season

Explore fall tips to streamline operations, ease staff stress, and prepare for the holiday rush.

Picture of a crowded salon front desk, representing US tax changes
Picture of a crowded salon front desk, representing US tax changes
Quick guide: 2025 U.S. tax changes for beauty and wellness businesses

Explore what you can expect from new tax laws at a glance.

Fitness studio owner preparing for September marketing campaigns
Fitness studio owner preparing for September marketing campaigns
September marketing guide for fitness studios: Key dates and campaign ideas

Gear up for a successful fall with September marketing ideas tailored to fitness studios.

Medspa owner preparing for September marketing campaigns
Medspa owner preparing for September marketing campaigns
September marketing guide for medspas: Key dates and creative ideas

Gear up for a successful fall with medspa marketing insights tailored to September.

Barbershop owner preparing for September marketing campaigns
Barbershop owner preparing for September marketing campaigns
September marketing guide for barbershops: Key dates and campaign ideas

Prepare your barbershop for a successful fall with a cheat sheet to September marketing ideas.

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Hairdresser giving her client a end of summer refresh
Hairdresser giving her client a end of summer refresh
September marketing guide for salons: Key dates and creative ideas

Find the campaign ideas you need to launch cozy fall promotions.

Spa business owner with plants representing the power change in business growth
Spa business owner with plants representing the power change in business growth
The Check-In Newsletter – Aug 20, 2025: Meaningful change for your business

From new tax laws to rebooking rates and more, explore the power of change in the beauty and wellness industry.

Wellness business owners improving ads
Wellness business owners improving ads
Wellness leaders in their spa
Wellness leaders in their spa
Salon and spa staff
Salon and spa staff
The Check-In Newsletter – July 2, 2025: Improving ads and winning over Gen Z

Why your ads aren’t working and what Gen Z really wants from wellness brands.

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