Recent in Keeping Schedules Full

The conversation after the conversation: What call transcripts reveal about your salon or medspa
Beauty and Wellness8 min read

The conversation after the conversation: What call transcripts reveal about your salon or medspa

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl ColeCheryl Cole

Salon Call Conversion Rate: What It Is, How to Track It, and What Good Looks Like
Beauty and Wellness7 min read

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl ColeCheryl Cole

Benchmark Report 2024
Beauty and Wellness12 min read

Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl ColeCheryl Cole

Benchmark Report
Beauty and Wellness9 min read

Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl ColeCheryl Cole

March medspa marketing ideas
Medspa12 min read

The ultimate March marketing guide for medspas: Key dates and creative ideas

Step into spring with March medspa marketing ideas that elevate your client experience, fill your treatment rooms, and close Q1 at the top of your game.

Cheryl ColeCheryl Cole

Interactive checklist: Does your salon's online booking software pass the test?
3 min read

Interactive checklist: Does your salon's online booking software pass the test?

Use our interactive checklist to test your salon's booking system. Discover if you're losing clients and revenue to friction in your booking experience.

Cheryl ColeCheryl Cole

7 booking mistakes that cost salons money (even if you already offer online scheduling)
12 min read

7 booking mistakes that cost salons money (even if you already offer online scheduling)

Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.

Danielle PietersenDanielle Pietersen

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Salon and Spa2 min read

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 
Beauty and Wellness16 min read

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 

Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Michelle Dakota BeckMichelle Dakota Beck
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