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MedspaTrends and Tips

Two medspa staff members in black scrubs reviewing client booking data on a laptop and tablet at the front desk

Medspa trends 2026: 6 data-backed strategies driving revenue growth

Medspa same-store revenue grew just 2% in 2025, but some practices significantly outperformed. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

Beauty Budget Breakdown: How Americans Prioritize Self-Care

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

infographic-minimum-star-ratings-clients-accept-2026

Infographic: The review line | Minimum ratings clients will accept in 2026

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl ColeCheryl Cole

March medspa marketing ideas

The ultimate March marketing guide for medspas: Key dates and creative ideas

Step into spring with March medspa marketing ideas that elevate your client experience, fill your treatment rooms, and close Q1 at the top of your game.

Cheryl ColeCheryl Cole

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

February marketing guide for medspas: Key dates and unique ideas

February marketing guide for medspas: Key dates and unique ideas

Explore February medspa marketing ideas designed to help you make the most of a short month.

Emily HolzerEmily Holzer

January marketing guide for medspas: Key dates and unique ideas

January marketing guide for medspas: Key dates and unique ideas

Begin the year beautifully with January medspa marketing that inspires commitment to self-care, consistency, and confidence.

Emily HolzerEmily Holzer

The Q1 2026 beauty and wellness marketing calendar

The Q1 2026 beauty and wellness marketing calendar

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Emily HolzerEmily Holzer

Top 10 personalized experience strategies for spas and medspas in 2026

Top 10 personalized experience strategies for spas and medspas in 2026

Want to boost client satisfaction and your bottom line? Here are our top strategies and tips for personalizing spa and medspa appointments.

Rosie GreavesRosie Greaves

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