The Check-In

54 results

MedspaTechnology and AI
Two medspa staff members in black scrubs reviewing client booking data on a laptop and tablet at the front desk

Medspa trends 2026: 6 data-backed strategies driving revenue growth

Medspa same-store revenue grew just 2% in 2025, but some practices significantly outperformed. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole
Salon owner benefitting from a strong booking flow

Salon booking flow optimization: How top operators are converting more guests in 2026

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl ColeCheryl Cole
Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole
The multi-location blind spot: Why your salon or spa’s front desk data is incomplete

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete

You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

Cheryl ColeCheryl Cole
7 silent red flags that mean it's time to switch your medspa software (before growth stalls)

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)

Spot hidden signs your medspa has outgrown its software and see what modern, AI-ready systems offer for better workflows, compliance, and predictable growth.

Melanie FourieMelanie Fourie
The conversation after the conversation: What call transcripts reveal about your salon or medspa

The conversation after the conversation: What call transcripts reveal about your salon or medspa

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl ColeCheryl Cole
Salon Call Conversion Rate: What It Is, How to Track It, and What Good Looks Like

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl ColeCheryl Cole
Are you HIPAA compliant? A medspa owner’s guide to patient data security

Are you HIPAA compliant? A medspa owner’s guide to patient data security

What HIPAA compliance means for medspas in 2026 from PHI to photo storage, telehealth, and software safeguards. A practical guide for aesthetic practice owners.

Danielle PietersenDanielle Pietersen
Survival guide: What to do when your salon or medspa booking system goes down

Survival guide: What to do when your salon or medspa booking system goes down

A calm, revenue-smart game plan for salon and medspa owners who refuse to panic.

Cheryl ColeCheryl Cole
Holiday medspa marketing: Simple strategies you can set up in a single weekend 

Holiday medspa marketing: Simple strategies you can set up in a single weekend 

Learn how medspas can use BNPL, automations, and targeted holiday campaigns to increase bookings, boost gift card sales, and drive seasonal revenue.

Rosie GreavesRosie Greaves

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