55 results

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl Cole

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl Cole

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl Cole

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl Cole

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl Cole

Elevate February spa marketing with indulgent treatments, intimate experiences, and luxury your clients will fall in love with.

Emily Holzer

Kick off the new year strong with January spa marketing ideas that celebrate fresh starts, self-care, and lasting glow.

Emily Holzer

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Emily Holzer

Want to boost client satisfaction and your bottom line? Here are our top strategies and tips for personalizing spa and medspa appointments.

Rosie Greaves

Find out what Gen Z wants from salons and spas in 2026. Explore data-driven insights to help boost appointments, sales, loyalty, and customer satisfaction.

Cheryl Cole