Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
Survey reveals 6 surprising nail salon consumer trends for 2026
Why are nail clients still calling in 2025, and what’s AI got to do with it? Explore the surprising trends redefining nail salon service and loyalty.
The Check-In Newsletter – Oct 29, 2025: Client retention strategies that really work
Prepare your business for a successful holiday season with top client retention strategies and actionable insights.
6 surprising barbershop trends for 2026: What clients really want from booking and AI
Survey data reveals the top barbershop trends for 2026. Discover how AI-powered receptionists and smoother booking experiences keep clients coming back
November marketing ideas for gyms and fitness brands
Help your gym stand out this November with timely promos, seasonal themes, and fresh campaign ideas.
November marketing guide for barbershops: Key dates and creative ideas
Give your barbershop a seasonal edge with these November marketing ideas.
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November marketing ideas for medspas: Key dates and creative campaigns
Drive success with seasonal promotions using these November medspa campaign ideas.
November marketing ideas for spas: Key dates and seasonal campaigns
Create inviting, seasonal offers this November with these marketing ideas for your spa.
November marketing guide for salons: Key dates and creative ideas
Embrace cozy November vibes in your salon and get your clients holiday-ready with these seasonal marketing ideas.
Survey reveals the 8 top client retention strategies for wellness brands in 2025
New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.
The Check-In Newsletter – Oct 15, 2025: All things client loyalty
Dive into actionable, data-backed strategies to win attention, drive engagement, and turn holiday shoppers into year-round clients.
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