Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
Why wellness brands are losing “loyal” clients — and how to win them back in 2026
In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.
The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas
Want to boost client loyalty in salons and spas? Discover the power of psychology to create emotional connections grounded in trust and personalized care.
Turning social media into a booking machine: Proven strategies for salons and wellness brands
Discover proven social media booking strategies to convert followers into clients. Learn how salons, spas, and wellness brands grow with direct booking tools.
2025 Survey data: 5 key salon and spa consumer trends shaping appointment management in 2026
Explore the booking and communication trends clients expect beauty and wellness businesses to follow in 2026, including key stats and actionable data.
How digital loyalty programs drive retention for beauty and wellness brands in 2025
Discover how digital loyalty programs in 2025 use apps, AI, and automation to boost retention and drive measurable revenue growth for beauty and wellness brands.
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The Check-In Newsletter – Oct 1, 2025: October marketing ideas
This is a pivotal time to boost revenue, embrace the fun of the spooky season, and strategically prepare for the busy holiday period ahead.
2025 Survey: Rewards or regrets? Unpacking the 2025 wellness loyalty gap
We surveyed 1000 spa, medspa, salon and fitness providers and visitors to discover why loyal clients are leaving and how to win them back. Learn about client retention challenges facing wellness businesses in 2025.
October marketing guide for barbershops: Key dates and campaign ideas
Discover fresh campaign ideas to make your barbershop stand out this October.
October marketing guide for gyms and fitness brands: Key dates and creative ideas
October brings a variety of marketing opportunities for fitness studios. Explore key dates and campaign ideas for gyms here.
October marketing guide for salons: Unique dates and campaign ideas
Bring autumn vibes to your salon and gear up for the holiday season with these October marketing ideas.
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