Emily Holzer, Content Specialist
Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources to help lift beauty and wellness professionals higher. Outside of the office, you can find her on a longboard or behind a chess board. Fun fact: Emily has donated Fun fact: Emily has donated 9 ponytails (so far) across 5 hair loss charities in the U.S.
Latest from Emily Holzer
2026 medspa consumer trends – AI, communication, and client loyalty
What defines a great medspa in 2026? A new survey of 1,100+ U.S. clients reveals the surprising answers.
Survey reveals 6 surprising nail salon consumer trends for 2026
Why are nail clients still calling in 2025, and what’s AI got to do with it? Explore the surprising trends redefining nail salon service and loyalty.
6 surprising barbershop trends for 2026: What clients really want from booking and AI
Survey data reveals the top barbershop trends for 2026. Discover how AI-powered receptionists and smoother booking experiences keep clients coming back
November marketing ideas for gyms and fitness brands
Help your gym stand out this November with timely promos, seasonal themes, and fresh campaign ideas.
November marketing guide for barbershops: Key dates and creative ideas
Give your barbershop a seasonal edge with these November marketing ideas.
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November marketing ideas for medspas: Key dates and creative campaigns
Drive success with seasonal promotions using these November medspa campaign ideas.
November marketing ideas for spas: Key dates and seasonal campaigns
Create inviting, seasonal offers this November with these marketing ideas for your spa.
November marketing guide for salons: Key dates and creative ideas
Embrace cozy November vibes in your salon and get your clients holiday-ready with these seasonal marketing ideas.
The Check-In Newsletter – Oct 15, 2025: All things client loyalty
Dive into actionable, data-backed strategies to win attention, drive engagement, and turn holiday shoppers into year-round clients.
The Check-In Newsletter – Oct 1, 2025: October marketing ideas
This is a pivotal time to boost revenue, embrace the fun of the spooky season, and strategically prepare for the busy holiday period ahead.
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