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Beauty and Wellness
Everything wellness business owners and managers need to thrive and grow. Learn from beauty and wellness businesses just like yours, and from the experts at The Check-In and Zenoti.
7 effective marketing strategies to grow your beauty and wellness business – from the experts
Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.
Cheryl ColeTop Articles and Resources
The conversation after the conversation: What call transcripts reveal about your salon or medspa
Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
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Salon Software Comparison 2026: The 8 Best Platforms, Reviewed and Ranked
We compare the top salon software platforms — features, pricing, pros and cons — so you can choose the right one for your salon.
Joydip Ghosh
The conversation after the conversation: What call transcripts reveal about your salon or medspa
57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.
Cheryl Cole
Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.
Cheryl Cole
2026 Survey: Beauty budget breakdown | How clients prioritize their wellness budget – and what it means for your business
We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.
Cheryl Cole
Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses
This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together
Cheryl Cole
Infographic: The review line | Minimum ratings clients will accept in 2026
For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.
Cheryl Cole
Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses
The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.
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Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.
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Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey
Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.
Michelle Dakota Beck