Beauty and Wellness

Everything wellness business owners and managers need to thrive and grow. Learn from beauty and wellness businesses just like yours, and from the experts at The Check-In and Zenoti.

7 effective marketing strategies to grow your beauty and wellness business – from the experts
6 min read

7 effective marketing strategies to grow your beauty and wellness business – from the experts

Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.

Cheryl ColeCheryl Cole

Recent in Beauty and Wellness

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Salon and Spa2 min read

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 
Beauty and Wellness16 min read

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 

Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Michelle Dakota BeckMichelle Dakota Beck

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 
Beauty and Wellness16 min read

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 

Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.

Grace TrumpfellerGrace Trumpfeller

The Q1 2026 beauty and wellness marketing calendar
Beauty and Wellness2 min read

The Q1 2026 beauty and wellness marketing calendar

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Emily HolzerEmily Holzer

From missed calls to more clients: The ROI of AI receptionists for wellness brands
Beauty and Wellness10 min read

From missed calls to more clients: The ROI of AI receptionists for wellness brands

Wondering if an AI receptionist is worth it for your brand? Discover how AI receptionists can help reduce missed calls, book more clients, and boost ROI with smarter scheduling and service.

Michelle Dakota BeckMichelle Dakota Beck

The gift of flexibility: How buy now, pay later can lift holiday revenue for salons, spas, and medspas 
Beauty and Wellness17 min read

The gift of flexibility: How buy now, pay later can lift holiday revenue for salons, spas, and medspas 

Discover how offering BNPL can remove checkout friction, boost high-ticket holiday sales, and create a smoother guest experience.

Grace TrumpfellerGrace Trumpfeller

Free salon and spa tip calculator: Easy, accurate tipping
3 min read

Free salon and spa tip calculator: Easy, accurate tipping

A resource for salon and spa owners ready to help guests tip confidently and comfortably.

Emily HolzerEmily Holzer

QUIZ: How Gen Z–ready is your salon or spa?
1 min read

QUIZ: How Gen Z–ready is your salon or spa?

Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.

Cheryl ColeCheryl Cole

The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences
14 min read

The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences

What if your business could predict what guests will want next, and deliver it instantly? Learn how AI, data, and automation make that possible.

Grace TrumpfellerGrace Trumpfeller

How salons and spas can win over Gen Z in 2026 — and why it matters more than ever
4 min read

How salons and spas can win over Gen Z in 2026 — and why it matters more than ever

Find out what Gen Z wants from salons and spas in 2026. Explore data-driven insights to help boost appointments, sales, loyalty, and customer satisfaction.

Cheryl ColeCheryl Cole
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