The Check-In Newsletter - Nov 29, 2025: Finishing the year strong
As the holiday season kicks off find timely resources to help your business stay focused and head into the new year with confidence.
Happy Wednesday! As the holiday season kicks off and Thanksgiving week captivates the U.S., the final stretch of the year is officially underway. We’re bringing you a few timely resources to help your business stay focused, finish strong, and head into the new year with confidence.
Industry Insights
QUIZ: How Gen Z–ready is your business?
As you look ahead to 2026, you might wonder if your salon or spa is truly welcoming to Gen Z clients. Take our free quiz, built on the latest survey data, to see how your business measures up, and discover where you can make simple changes to better connect with the next generation.
The Pulse Point
Simplicity drives loyalty. In fact, 73% of clients say they’re more likely to stay with salons and spas that make booking and communication easy. If your holiday season feels slower than expected, now is the time to explore improvements that will help you better reach and retain clients.
Test Your Knowledge
In the beauty and wellness industry, loyalty often extends beyond transactions into real relationships. That personal connection can make a powerful difference in 2026 business success.
Quiz: What percentage of clients would consider their provider a personal friend?
A) 18%
B) 28%
C) 38%
D) 48%
Think you know the answer? Scroll down to find out!
Growth Tip of the Week
While this is one of the busiest times of the year, it’s also your final opportunity to make changes before the 2025 tax season closes. If you’re seeking last-minute savings, speak with your financial advisor as early as possible, and explore our quick guide to 2026 tax changes for beauty and wellness businesses.
New and trending in...
Beauty and Wellness
The personalization playbook: Maximizing lifetime value with customized experiences
Imagine knowing exactly what your guests need before they even ask. With AI, data, and automation, you can design smarter, more personal moments that delight clients at every touchpoint.
Salons
Free salon tip calculator: Easy, accurate client tipping
For salon owners who believe tipping shouldn’t feel awkward, this free tool helps guide your guests with confidence and create a positive experience for your clients and staff alike.
Medspas
Top 10 personalized experience ideas for medspas
Are you ready to elevate client satisfaction and increase revenue in 2026? Explore our top 10 strategies and actionable tips for personalizing every spa and medspa appointment.
Barbershops
December campaign ideas for barbershops
From holiday touch-ups to New Year’s preparations, these seasonal campaign ideas will help your barbershop finish 2025 strong and enter 2026 with momentum.
Fitness
December marketing guide for gyms
Turn the energy of the holiday season into real momentum with December gym marketing designed to keep your community moving, motivated, and engaged.
Marketing Corner
Seasonal ideas for your business
Kick off December with momentum by gearing up for Cyber Monday on December 1. Ensure your online storefront is updated, your promotions are clearly visible, and your virtual gift cards are ready for seamless purchase.
Want more timely tips, ideas, and inspiration? Start planning now with the ultimate Q4 2025 marketing calendar:
View the Q4 2025 marketing calendar
Test Your Knowledge: Answer Reveal:
C) Nearly 2 in 5 wellness clients (38%) consider a past or current provider (like a stylist, personal trainer, or esthetician) to be a personal friend. Businesses can build on this dynamic by creating meaningful touchpoints such as community events, referral incentives, and team-powered invitations that turn relationships into lasting loyalty.
Source: Wellness Loyalty Gap Survey, Zenoti, 2025
Thanks for reading
That's all for today, but we will check back with more updates and growth insights in just two weeks!
Written by
Emily Holzer, Content Specialist
Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources that lift beauty and wellness professionals higher. She has spent the last three years dedicated to researching and creating tools for salons, spas, medspas, barbershops, and gyms. Her specialties include marketing, AI, and automation. \r
Learn more about Emily Holzer
Reviewed by
Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Learn more about Cheryl Cole