The Check-In

Could your business be leaving money on the table during the busiest shopping months of the year?
This industry-specific Q4 marketing calendar is your step-by-step guide to maximizing revenue, engaging clients, and securing more bookings during the busiest time of the year.
Packed with actionable campaign ideas, must-know dates, and data-driven insights, you can start planning now to ensure you end 2025 strong.

The Q4 2025 marketing calendar is ideal for beauty and wellness businesses looking to:

  • Fill your books during the holiday rush, New Year’s prep, and winter wellness season
  • Freshen up your marketing with creative ideas relevant to your industry
  • Make the most of high-traffic holidays and seasonal promos

Inside the Q4 calendar, you'll find:

  • 30+ revenue-driving dates from October to December (think National Retinol Day, Black Friday, and more)
  • Creative campaign ideas for every opportunity, including holiday specials, "self-care for the season" promos, and unique ways to connect with clients during festive occasions
  • Data-backed insights and strategies to fill your schedule and keep clients coming back with personalized offers

This Q4 marketing calendar is a roadmap to leveraging seasonal peaks for record-breaking revenue, perfect for salons, spas, medspas, and fitness brands.

Download your free copy.

Emily Holzer

Written by

Emily Holzer, Content Specialist

Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources that lift beauty and wellness professionals higher. She has spent the last three years dedicated to researching and creating tools for salons, spas, medspas, barbershops, and gyms. Her specialties include marketing, AI, and automation. \r

Learn more about Emily Holzer
Cheryl Cole

Reviewed by

Cheryl Cole, Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.

Learn more about Cheryl Cole