The Check-In Newsletter - Oct 15, 2025: All things client loyalty
Dive into actionable, data-backed strategies to win attention, drive engagement, and turn holiday shoppers into year-round clients.
Happy Wednesday! With October in full swing, it’s time to turn seasonal momentum into lasting loyalty. Dive into actionable, data-backed strategies to win attention, drive engagement, and turn holiday shoppers into year-round clients.
Industry Insights
The psychology of loyalty: Why emotional connections keep clients coming back
Looking to turn first-time visitors into lifelong clients? Unlock the mindset behind loyalty and discover how trust, empathy, and personal care can keep your business thriving.
Unpack the psychology of client loyalty
The Pulse Point
Almost one in three loyal clients (31%) will walk away over scheduling issues or availability frustrations. Tighten your booking process and automate client waitlists to turn convenience into loyalty.
Test Your Knowledge
Loyalty offers powerful advantages, especially when it comes to profitability. Repeat customers have a greater influence on your bottom line than you might think.
Quiz: Loyal customers represent what percentage of beauty and wellness business income?
A) 60%
B) 70%
C) 80%
Think you know the answer? Scroll down to find out!
Growth Tip of the Week
With 64% of clients reporting they’ve left a beauty or wellness business they liked over price increases, stability matters now more than ever. Keeping your base rates steady (while strategically leveraging upselling and add-on services) is one way to help balance profitability with long-term client loyalty.
Source: 2025 Wellness Loyalty Survey, Zenoti
New and trending in...
Beauty and Wellness
How digital loyalty programs drive retention for beauty and wellness brands in 2025
Discover how digital loyalty programs leverage apps, AI, and automation to strengthen retention, drive measurable revenue growth, and keep clients engaged with more frequent repeat visits.
Salons
How to turn your salon's social media into a booking machine
Your followers are some of your brand's most loyal supporters. So, how do you turn them into paying clients? These proven strategies will help your salon leverage social media as a booking tool.
Spas
5 key spa trends shaping 2026 appointment management
Get your spa ahead of the emerging beauty and wellness trends. Understand how clients expect spas to book, communicate, and connect — plus the stats and strategies to help you keep up.
Medspas
Fall medspa campaign ideas and insights
Bring cozy autumn vibes to your medspa. Discover fresh seasonal campaign inspiration to launch fall-inspired treatments, attract attention, and keep clients coming back.
Fitness
October marketing guide for gyms and studios
October is packed with marketing potential for gyms and fitness clubs. Tap into seasonal trends, key dates, and fresh marketing ideas to energize your gym’s community and drive new memberships.
Marketing Corner
Seasonal ideas for your business
While all eyes are on Halloween towards the end of the month, don't overlook National Pumpkin Day on October 26, a last chance to promote your seasonal specials and clear out fall inventory with limited-time offers.
Want more timely tips, ideas, and inspiration? Start planning now with the new Q4 2025 marketing calendar:
View the Q4 2025 marketing calendar
Test Your Knowledge: Answer Reveal:
C) 80% of beauty and wellness revenue comes from repeat customers, despite representing just 42% of clientele. By keeping loyal clients coming back, you can secure reliable support for your business.
*Source: 2025 Beauty and Wellness Benchmark Report, Zenoti
Thanks for reading
That's all for today, but we will check back with more updates and growth insights in just two weeks!
Written by
Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Learn more about Cheryl Cole
Reviewed by
Emily Holzer, Content Specialist
Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources that lift beauty and wellness professionals higher. She has spent the last three years dedicated to researching and creating tools for salons, spas, medspas, barbershops, and gyms. Her specialties include marketing, AI, and automation. \r
Learn more about Emily Holzer