The Checkin - Zenoti Blog

New data just dropped — and it's shedding light on what clients really think about after-hours communication, AI receptionists, and what they expect from salon and spa experiences in 2026. Today, we're unpacking insights that could reshape how you gear up for the holidays and prepare to make the new year your best yet.

Industry Insights

2025 Survey infographics: What salon and spa clients want for 2026

Curious how clients feel about AI receptionists or their preferred way to book appointments? We asked 1,000 salon and spa clients about their expectations going into 2026. Discover the insights you're looking for in our latest survey results.

Explore 2025 Survey infographics

The Pulse Point

62% of salon and spa regulars say they’re more likely to choose a business that offers after-hours support. With 24/7 support tools on the rise, now’s the perfect time to explore ways to be there for your clients — day or night.

Test Your Knowledge

Always-on access is raising client expectations for 2026. After-hour availability may be the difference between a missed or captured sale.

Quiz: What percentage of salon and spa regulars say they need to call outside of standard business hours, at least sometimes?
A) 62%
B) 75%
C) 81%

Think you know the answer? Scroll down to find out!

Growth Tip of the Week

71% of salon and spa regulars say they’ve skipped booking with a business because it was too hard to reach someone or schedule online. Ask yourself: Are your tools or processes costing you business? Are there ways to improve or streamline booking?

Beauty and Wellness

The ROI of client appreciation: Why celebrating loyalty builds revenue

Caring for your clients is the foundation of a thriving business. Discover how showing appreciation can fuel revenue growth for salons, spas, and wellness brands — and explore proven strategies to build stronger, lasting client relationships.
ROI of client appreciation

Salons

“We don’t upsell”: How that mindset costs salons

Does upselling feel off-brand for your salon? You're not alone; however, recommending services and products can be key to boosting revenue and helping clients thrive.
Boost ROI with upsells

Medspas

Medspa data: What clients expect in 2026

Explore medspa-specific data on client preferences for AI receptionists and scheduling, tailored to help drive growth and meet client expectations as we move toward 2026.
Explore client data

Barbershops

Walk-ins welcome: The pros of hybrid scheduling

Shorter waits, happier clients, calmer staff. Discover how hybrid scheduling with AI-powered tools balances walk-ins and appointments to streamline operations and boost loyalty.
Explore hybrid scheduling

Fitness

One tool, less stress: Simplify gym operations

Are you looking for ways to improve your gym operations? Manage class scheduling, memberships, payments, marketing, and staff — all in one easy-to-use gym management software.
Streamline gym growth

Marketing Corner

Seasonal ideas for your business

While many have embraced the spirit of autumn, the official First Day of Fall is September 22. You can use this as an opportunity to highlight your fall-themed services and drive growth with seasonal promotions.

Want more timely tips, ideas, and inspiration?
View the Q3 2025 marketing calendar

Test Your Knowledge: Answer Reveal ✅:
C) 81%. This number jumped up to 92% for medspas. While your staff can't work around the clock, having the right tools on your side can help you meet client expectations and boost loyalty.

*Source: 2025 Consumer Surveys, Zenoti

Thanks for reading

That's all for today, but we will check back with more updates and growth insights in just two weeks!

The Check-In Newsletter - Sept 17, 2025: Data-driven insights