32 results

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl Cole

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl Cole

Turn holiday energy into progress with December gym marketing ideas that keep your community moving and engaged.

Emily Holzer

New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.

Cheryl Cole

In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.

Cheryl Cole

Discover proven social media booking strategies to convert followers into clients. Learn how salons, spas, and wellness brands grow with direct booking tools.

Melanie Fourie

Discover how digital loyalty programs in 2025 use apps, AI, and automation to boost retention and drive measurable revenue growth for beauty and wellness brands.

Rosie Greaves

October brings a variety of marketing opportunities for fitness studios. Explore key dates and campaign ideas for gyms here.

Emily Holzer

Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.

Emily Holzer

As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.

Rosie Greaves