Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
Marketing Masterclass: 5 key takeaways for effective salon and spa growth – from the experts
What marketing strategies fuel salon and spa growth? The leaders of Hand & Stone, iCRYO, and Alpha Aesthetics Partners share their insights. Only from Zenoti.
How to know when your salon or spa brand is ready to franchise – from the experts
When is it time to franchise your growing brand? The leaders of VIO Med Spa, The NOW Massage, and Sugaring NYC have answers.
Holiday special: Gift card intel for salons, spas, and medspas
You may be underutilizing gift cards at your business. See if your gift card strategy needs retooling and set yourself up for year-round success.
How to create a spa and salon referral program
Referrals should be one of your key guest acquisition strategies. See if you need to revamp your current referral program and how good software can help.
3 easy ways for salons and spas to acquire new customers
Customer acquisition is a key component for growth at every salon and spa. How effective is your strategy to get new guests? Take five minutes to find out.
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How to increase guest spend with packages
Packages can help you increase per-visit spend, guest satisfaction, and retention. Read on for tools and strategies to maximize your package sales.
Myth or fact? 5 must-knows about hair salon online appointment booking
Considering an online booking system for your salon? Here are some common facts and myths to help with your decision.
How to choose the right payments solution for your spa
Don’t let a transaction get in the way of building a relationship. Learn the benefits of an integrated payments solution for your beauty and wellness business.
Why cloud software is necessary for salon and spa success
Learn how cloud-based software can help your spa, salon or medspa thrive in the beauty and wellness industry.
Top 4 benefits of the best accounting software for beauty and wellness brands
Discover the best accounting software for your beauty and wellness business. Learn how a customized cloud-based solution can make your life easier.
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