Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
Software for salons and spas: Is it necessary?
Business management software can help your salon or spa business thrive. Read how good software increases efficiency, elevates your guest experience, and more.
How beauty and wellness brands are getting ahead with a mobile-first strategy
Major players like Uber and Starbucks are utilizing mobiles for a seamless guest experience. Here’s why salons and spas should do the same.
What is an online scheduling app? And does your salon need one?
Learn how an online scheduling app can lead to more bookings, decrease costs, and create a positive environment for your salon and spa staff.
5 reasons growing medspas upgrade their software
Medspas are upgrading their beauty and wellness software to support their growth in 2025. Discover the most common reasons for switching.
6 ways medical spa software elevates patient experience
As a medspa provider, patient experience should be a top priority. Learn how medical spa software can help elevate their experience and increase loyalty.
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5 red flags to watch for when choosing a fitness studio management software
Choosing a fitness studio management software shouldn’t be stressful. Learn how software can make life easier and create a great member experience.
4 ways to boost gift card sales this holiday season
Do you know on average, Zenoti customers sell 5x more gift cards during November and December than the rest of the year combined?
Turn clients into champions: Salon and spa referral marketing 101
83% of happy clients are willing to refer, but only 29% do. Tap into the other 54% with a salon and spa referral marketing program. Learn how.
5 ways mobile apps build a better customer experience for salon and spa guests
Mobile apps enhance customer experiences with salon and spas. Here’s why you should ensure your customers have access to your spa or salon appointment app.
9 ways to reduce pilferage in your spa or salon
All too often, employees and customers hide pilferage with creative techniques that mask the impact it’s having on your salon or spa’s bottom line. Here are nine simple strategies you can use to reduce pilferage in your salon or spa. 1. Monitor retail products Like most salons and spas, you probably display and sell retail […]
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