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From facials to tech-driven skincare: The esthetician’s role is evolving — are you ready?
Learn how estheticians blend hands-on care with AI-powered personalization and upsells — perfect for clients and future-ready spa pros.
What Gen Zers and millennials want from wellness brands
What do millennial and Gen Z clients want from wellness brands? From personalized services to digital-first solutions, explore how to engage this audience.
Top revenue-driving beauty salon services and how to optimize them
Boost profits with high-demand beauty salon services. Learn what works, how to optimize pricing, and drive bookings that grow revenue.
Study: The best cities in the world for spas in 2025
Discover the world’s top spa cities based on access, quality, and guest satisfaction, plus tips on leveraging these insights to grow your brand.
June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands
Explore key marketing dates and tips to connect with clients, celebrate renewal, and boost your beauty or wellness business this June.
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Winning customer loyalty for your barbershop business
Discover tips to boost barbershop customer retention and loyalty. Learn how to turn first-time clients into regulars and keep your chairs filled year-round.
The secret to fitness studio growth: Referral programs that actually work
Discover how fitness studios can boost memberships and build stronger communities with gym referral program ideas that truly deliver. Learn key strategies, real-world examples, and tips to create a program your members will love.
The 2024 medspa consumer survey results
Discover exclusive data from this comprehensive 2024 medspa consumer survey – with insights from over 1,195 U.S. medspa customers.
The 2024 salon and spa consumer survey results
Discover key insights from 1,400+ beauty and wellness customers. Get exclusive trends and actionable tips to stay ahead and boost satisfaction.
100+ best esthetician business names to inspire your branding
Discover 100+ esthetician business name ideas to inspire your brand. From catchy names to boho vibes, find the perfect esthetician business name for your goals.
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