4 key spa consumer trends every business owner should know for 2025
Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.
Top Articles and Resources
Related Categories
Recent in Spa
A guide to selecting the best POS system for salon and spa businesses in 2026
What is the best POS system for spa and salon brands looking to thrive in 2025? Explore the key features to look for when deciding what’s right for you.
The 4 key spa trends driving revenue growth
What strategies should spa owners be paying attention to? Dive into key trends and insights from the 2024 Beauty and Wellness Benchmark Report – Spa Edition.
Mastering massage advertising: 15 examples and tips to elevate your massage ads
Discover effective massage advertising strategies and take inspiration from the best massage ad examples to attract more clients.
Starting a massage business in 10 steps
From gaining certifications to earning client loyalty, get practical advice to realize your entrepreneurial dream of a massage and spa business.
Entrepreneurs: What it takes to find your niche in the personal care industry
Personal care products and services are a hot commodity. Category spending increased 12.3% in 2022, beating even apparel, says the most recent U.S. Bureau of Labor Statistics consumer expenditure report. Fast forward to the present day – the beauty and personal care market is expected to generate a whopping USD $100 billion inthe United States […]
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe nowThe key to happier spa staff: How spa software improves staff performance and retention
Learn how the right spa management software prioritizes employee satisfaction to keep top talent at your spa.
Inside the data: Top 5 beauty industry trends for 2024
Delve into 5 trends from the 2024 Beauty and Wellness Benchmark Report from Zenoti. Read here to get actionable tactics and your free copy of the report.
Q2 beauty and wellness marketing calendar: Key dates you can’t miss
Maximize revenue this quarter with our comprehensive marketing calendar, featuring campaign ideas, key marketable holidays, and industry insights.
Celebrating International Women’s Day: Journeys and advice from 3 women entrepreneurs in the beauty and wellness industry
See what these successful leaders say about empathy, embracing failure, and adapting to change.
Achieving greatness in 2024: Practical ideas and inspiration from 20 beauty and wellness leaders
How are top-performing salons, spas, and medspas setting the stage for success in 2024? We asked 20 forward-thinking brand leaders.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.

























