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Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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Salon team in a good salon culture
9 ways to reduce staff turnover in salons and spas in 2025

Is staff turnover costing you? Use these retention strategies to keep your best providers and build a thriving team.

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Wellness experts on stage at Innergize 2024
Delight and multiply: 7 ways to turn customer satisfaction into growth – from the experts

Wellness leaders from Skin Clique and The DRIPBaR share the innovative strategies they’ve used to build loyalty and drive success.

Salon owner enjoying 2025 tax cuts during service checkout
Salon owner enjoying 2025 tax cuts during service checkout
The 2025 U.S. tax overhaul: Key changes for the beauty and wellness industry

What every salon, spa, and wellness professional needs to know about the new U.S. tax bill.

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Gift card timing infographic
Infographic: Gift card sales tips | The best seasons and services for sales by industry

What’s better than driving demand and delighting new guests? Doing it year-round. Discover the benefits of strategic gift card sales.

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August marketing ideas for spas
Spa marketing for August: Key dates and campaign ideas

August holds pivotal marketing opportunities for spas, and now is the time to ramp up campaigns. Find key marketing ideas and inspo here.

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Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Crafting 5-star social media marketing strategies for beauty and wellness brands – from the experts

Innovative industry leaders from Removery, Townhouse, and Liquivida share proven strategies on leveraging social media marketing to grow your brand.

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Business owner working to attract wellness clients
How to master your online presence and attract wellness clients

Learn actionable strategies for growing your wellness business online with tips to optimize visibility, build trust, and increase bookings. 

spa marketing ideas July
spa marketing ideas July
Spa marketing ideas for July: Key dates and unique campaigns

Find the seasonal marketing information and ideas your spa needs to build timely campaigns and make July exceptional.

Keep clients coming back
Keep clients coming back
The Q3 2025 beauty and wellness marketing calendar

Boost bookings and profits with the ultimate Q3 beauty and wellness calendar. Find unique marketing ideas, key dates, and seasonal tips to grow your brand.

massage spas SEO
massage spas SEO
How massage spas can dominate local SEO and capture more leads

Boost bookings and visibility with expert local SEO tips for massage spas. Learn how to rank for “massage spa near me” and turn searches into clients.

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